AVUTEC brand guidelines
Introduction to our guidelines
Welcome to the AVUTEC guideline marketinmg section.This is the place to find the material and instructions needed to market AVUTEC products and services. With the buiding blocks presented here, AVUTEC partners can create marketing material for product web pages, flyers, newsletters and presentations.
When specific content or resolutions are required don’t hesitate to ask at [email protected].
Colors
As the AVUTEC style is clean with real life images as the base, AVUTEC white and AVUTEC light grey are the main colors to use to create content elements. AVUTEC orange and AVUTEC dark grey are used as accent colors. Always try to use one main color per element and use the accent colors to add highlights.
Color palette specifications and usage
AVUTEC white
- CMYK: 0% – 0% – 0% – 0%
- RGB: 255 – 255 – 255
- HEX: #FFFFFF
AVUTEC white
Main background color.
Text color when background is AVUTEC orange or AVUTEC near black
AVUTEC light grey
- CMYK: 0% – 0% – 0% – 2%
- RGB: 249-249-249
- HEX: #F9F9F9
Primary secondary color
AVUTEC light grey color is used as a background of content blocks.
Used text color is AVUTEC grey
AVUTEC orange
- CMYK: 0% – 64% – 100% – 0%
- RGB: 255 – 92 – 0
- HEX: #FF5C00
Main accent color
Main spot color.
Used for subheaders, seperator lines and as a background of the AVUTEC logo and accentuated content blocks.
Always in combination with AVUTEC white text.
AVUTEC near black
- CMYK: 78% – 68% – 59% – 70%
- RGB: 29 – 34 – 40
- HEX: #1C1D24
Accent color
Used as background of accentuated content blocks.
Combined with AVUTEC white text and AVUTEC orange headers. Used for the headings.
AVUTEC blueish grey
- CMYK: 8% – 4% – 0% – 11%
- RGB: 243 – 109 – 226
- HEX: #D0D8E2
Main accent color
Used as background of accentuated content blocks.
Combined with AVUTEC near black text and AVUTEC orange headers and buttons.
AVUTEC dark grey
- CMYK: 10% – 10% – 0% – 68%
- RGB: 73 – 73 – 81
- HEX: #494951
Accent color
Used for the text in the paragraphs.
AVUTEC Logo
The AVUTEC logo is always used according to the specifications presented. Any use that falls outside of these specifications is strictly prohibited. Our name and logo must be used uniformly and consistently, regardless of the communication in which it appears. The name AVUTEC can only be used in texts and paragraphs in capitals.
Logo no background dark
Logo no background white
Logo square orange
Logo rectangle orange
Typography
In this section the typeface we use and the notation of brand-product names can be found. To maintain brand identity and recognizability, notation of products and brand related expressions are strict and should follow below guidelines.
Font
- Headings: Outfit
- Text: Inter
Notation of brand and product names
AVUTEC
All capitals
Axon(s)
Starts with a capital A
Cortex
Starts with a capital C
CortexClient
CamelCase
CortexDashboard
CamelCase
CortexConnect
CamelCase
CortexFramework
CamelCase
CortexMetrics
CamelCase
CapitalG
Gatekeeper
Gatekeeper 1250X
Capital G and capital X
Gatekeeper 410X
Capital G and capital X
Gatekeeper X
Capital G and capital X
Gatekeeper TraffiX
Capital G , T and X
Module-X
Capital M and X with a hyphen
X-series
Capital X and S with a hyphen